In a world flooded with packaged baby food, Shruti Tibrewal found a gap that most parents could relate to — the lack of truly natural, preservative-free nutrition for infants. Her startup, Bebe Burp, founded in 2018, reimagines traditional Indian baby food recipes using organic, locally sourced ingredients and grandmother-approved wisdom to create nutritious meals for babies and toddlers.
By 2025, Bebe Burp has served 500,000+ parents across India, achieved ₹25 crore annual revenue, and built a strong brand presence in both online and offline retail.
From Kitchen to Company: A Mother’s Mission
Shruti Tibrewal’s entrepreneurial journey began in her home kitchen in Ahmedabad, when she started making homemade food for her baby daughter using ragi, moong dal, and rice — staples her grandmother once used. Encouraged by friends and fellow mothers who loved the products, she saw an opportunity to revive traditional Indian nutrition in a modern, convenient format.
Partnering with Rishi Tibrewal and Binit Tibrewal, Shruti launched Bebe Burp to create baby food that parents could trust — 100% natural, free from additives, sugar, and preservatives.
What started as small batches for local markets quickly scaled into a full-fledged D2C (direct-to-consumer) brand catering to young families nationwide.
A Blend of Tradition and Science
Bebe Burp’s recipes combine ancient ingredients like ragi, jowar, moong, and millets with modern food processing to retain maximum nutrients. Each product is tested for safety, freshness, and nutritional balance.
Their range includes instant porridges, teething sticks, snacks, and mixes designed for different age groups — ensuring convenience without compromise.
Shruti emphasizes,
“We wanted to bring the taste of grandmother’s kitchen with the assurance of science.”
This fusion of tradition and innovation has made Bebe Burp a go-to choice for millennial parents seeking natural alternatives in baby nutrition.
Growth Through Trust and Transparency
Bebe Burp’s growth has been powered by community-driven marketing. The brand actively engages with parenting forums, social media groups, and pediatric experts to spread awareness about healthy baby feeding.
Their presence on Amazon, FirstCry, and BigBasket, coupled with their own online store, has expanded their reach across 200+ cities. The brand’s transparency in sourcing and labeling has earned strong word-of-mouth trust — the best endorsement any baby food brand could hope for.
In 2023, Bebe Burp secured ₹2 crore in seed funding, which helped scale production and strengthen its R&D for new product lines.
Building the Future of Conscious Nutrition
Beyond commercial success, Bebe Burp’s mission aligns with a growing movement toward sustainable and mindful eating. Their packaging uses eco-friendly materials, and sourcing supports local farmers cultivating indigenous grains.
The company’s roadmap includes entering international markets and expanding into toddler meals and organic snacks. As India’s baby food industry crosses ₹2,000 crore, Bebe Burp aims to become a household name rooted in authenticity and care.
Last Updated on Thursday, October 30, 2025 6:27 pm by Entrepreneur Edge Team https://entrepreneuredge.in/
About The Author
